La Rubia
Branding for this new tapas bar in Switzerland. A visual identity that is playful, contemporary, and welcoming. The artwork suggests the authenticity of the bar, with the little girl directly echoing "La Rubia" ("The Blonde") and the typography draws inspiration from the mid-century era. The color scheme playfully nods to the Spanish flag. This identity captures the essence of authentic Spanish cuisine in a convivial setting, inviting patrons to savor traditional tapas and create cherished moments with friends and family.
Brand identity / Communication